C.A.P. First Release… Success? Or failure?
We released the first CAP workshop to a group of great teens this past month, they paid between $20 and $30 for this first release course and they helped us to work through some of the bugs and concerns and questions that we had about the course. College Admissions Prep is an online, 4-week college prep course that students direct themselves through to learn about how to prepare for college. It is cheap, and an easy way for parents and students to get ready for college admissions!
But was it a success?
Well, yes and no. Every student I talked to said they loved the content, what they read and how they read it was funny and easy to read. They even said they learned something they didn’t know before about planning for college. They liked the videos, they liked the discussion posts, and they felt that they learned something valuable as a result of taking this course.
On the other hand… Only about 35% of the enrolled students participated in the discussions, and only 1 in 14 completed the final assignment, a short essay, geared at helping students get ready for the college admissions essay. She wrote an excellent essay by the way and, with some minor tweaking, will be a great college admissions essay!
So what’s the problem?
It’s a question of motivation. Why would a group of kids complete an online course helping them get ready for college? That’s an excellent question, one that I haven’t effectually answered in full. However, I know it is a multifaceted issue. First, parents must be willing to help motivate their kids. One student actually suggested that if I raised the price, parents are much more inclined to care about it and thus provide that parental motivation teens often need. For example, “I paid [insert expensive amount here] for that college prep course and you’re going to do it whether you like it or not!” Adding an explicative or two might depend on the family you come from.
Truly, many students are genuinely busy, so another route I am researching is a way to get teachers on board by offering extra credit or some other external motivation that may help increase student involvement. Do you think that would help?
Lastly, we are and will continue to offer fun drawings for iTunes gift cards, and increasingly more expensive tech toys like iPads to help motivate students that may not have the intrinsic drive to succeed.
So, which is it?
It was a huge success in my book, one that I have learned from. One that I am growing from and have already made huge improvements and set some more realistic goals. If you were waiting to find out what would happen with this release, there you go. For what it’s worth, I’d like you to take a risk and have your kids sign up for the course, there is a 110% money back guarantee if you don’t like it, and really- you will probably learn as much as your kids will; so make the investment and start preparing for college NOW!